Analytics & Reporting Master Course
About This Course - Presale Now!
Investing in marketing initiatives and not properly analyzing your performance data is like building a house without a floor. You can do it but it’s going to get messy. The power of data can change the direction of your campaign performance, shed light on areas of opportunity, help you avoid inefficient use of media spend, and ultimately prove the value of the media investment. This course will help you get the most out of your data, learn how to use data visualization and reporting tools to your advantage, and make data driven decisions to improve campaign performance.
The Evolution of Performance Measurement
Measuring the success of marketing initiatives has been essential since the inception of advertising. As an introduction to this course, it is important to understand how the digital era has drastically improved our ability to tie data back to a single purchase and the touch points along the way.
What you will learn:
- The Old & New of Measurement – Review the traditional measurement methods, learn how measurement has changed in the digital age, and how you should utilize both to ensure you are moving the needle for your business
- 1st Party Data – We will dive into the types of data collected, how they are used, and discuss the ethical challenges of data tracking
- Attribution – Learn about the importance of attribution for your marketing initiatives, the different attribution models, and how to successfully analyze your data for attribution.
Reporting & Data Visualization
Have you ever had someone explain something complex and it sends you into a hypnotic daze of confusion? That is exactly what happens with data when it isn’t explained and presented in a digestible way. This course drills down the importance of reporting and teaches you how to tell a story with your data in a way that keeps your clients, your boss, and team members engaged.
What you will learn:
- Data Analysis – A brief overview on the difference between data analysis and data visualization– we will focus on the latter in this class
- Data Visualization – Learn about data visualization, how charts can tell a story, and what to consider when selecting data visualization tools
- API – Gain a deeper understanding of what an application programming interface is and what to do when one does not exist
- Clean Data – We will share our secret sauce to having clean data by using correct taxonomy and naming conventions
- Reporting Tools – We will share our reporting tools matrix and pros of cons of each, and we will deep dive into Tapclicks and Data Studio to share how we use them to wow our clients
Analysis & Insights - The Art of Telling a Story
Now that you know how to make your data visually pleasing, you must learn the art of communicating the story of your performance. Analyzing your data and identifying good insights is not for the faint of heart, as it takes time, patience, and a love for data. This class will teach you how to take your data analytics to the next level to impress and inspire those around you.
What you will learn:
- Data Driven Decisions – How your data, analytics, and insights will lead you to make data driven decisions to improve your performance
- Insights – Learn what makes an insight good and our approach to identifying what a good insight is
- Insight Methods – We will teach you the Drill Down Technique and 5 Whys Method of developing insights to help you work through understanding the fluctuations in your data
- Formatting Your Insights – You will learn how to format your insights into a way that tells a story (the good and the bad) and things to watch out for to ensure your communication is top notch
- Relationship Insights – We will share our internal document that explains the relationship between your metrics, why it could have happened, and what you can do about the fluctuations you see
Testing Frameworks
The success of performance marketing is dependent on evolving your campaigns through testing. Equally as important is knowing how to properly test and analyze your results to ensure you’re getting the most out of your efforts. This class will teach you the different tests that can be run, the options to structure your tests, and how to make sure your testing decisions are based on statistically significant data.
What you will learn:
- Testing 101 – Gain an overview of the different things you can test in performance marketing and how to get started right from the start
- Types of Testing – Learn about the different types of tests you can run and the pros and cons of each
- Statistical Significance – We will teach you how to know that you’ve collected enough data to make a determination of your test performance
- Testing Pro Tips – Get our testing pro-tips of how to run a successful marketing test, what factors to consider and see some examples of how we think about testing
Course Includes:
Pre-Launch Price:
$500 $300
Instructor:
Sara Johnson
Duration:
4 Hours
Modules:
4
Language:
English
Certificate:
Yes
What People Say
Hamish McDonald
Jackie B.
, Muse Content Group
Cassie
, Digital Marketing
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